For a little rectangle, business cards are awfully important. At first glance, they provide the holder with a glimpse into your business - are you classic or contemporary, break-out creative or by-the-book? We think business cards are an underappreciated component of your business identity. Business cards don't have to be boring, stuffy, and cluttered. They don't even have to be paper or rectangles. A good card will provide your business and contact information. A great card will make people want to contact your business.